Peshawar, Pakistan — working remotely
Graphic designer and video editor. I make the ad that stops the scroll, then the twelve variants that keep it running.
Most of what I make is paid social — the creative that has to earn its place in a feed against everything else fighting for the same second.
That work is less about decoration and more about clarity under pressure: find the thing the customer is actually worried about, say it in four words, and put the offer where the thumb already is. Then build the variants — a different audience, a different palette, a story cut, a square cut — so a campaign has somewhere to go when one angle tires out.
I lead a small design and video team, so most projects arrive as a brand system rather than a single post: one look, many placements, held consistent across everything that ships.
English, Urdu and Pashto. Campaigns delivered in English and French — see the Montréal set below.
Nothing under that filter.
Videography & Motion Catalog
Direct access to the complete cloud library of commercial video edits, motion direct-response creative, high-converting short-form cuts (9:16 Reels, TikToks, Shorts), and client deliverables edited by Muhammad Sohail.
Direct streaming and download access to raw and exported video masters.
Aivertise Global — remote
Run the graphic design and video team: set the creative direction, keep brand consistency across every campaign, and get assets delivered on the media schedule.
Assasa 92 Marketing — Islamabad
Owned design and video output for client campaigns, from marketing creative and social content through to the coordination of visual assets across accounts.
RoofsNKeys Marketing — Peshawar
Produced digital marketing graphics, social creative and promotional visuals, holding one look across each client's campaigns.
University of Peshawar
Completed alongside full-time creative work.
Available for remote creative work, retainers and one-off campaign builds. Fastest reply is WhatsApp.